How much does a website cost in Switzerland?

Planning a new website and trying to work out what budget to set aside? Good news: there is no one-size-fits-all answer — and that is exactly what allows us to offer you something genuinely tailored to your situation. Here is an honest, practical overview of the rates charged in Switzerland, so you can move forward with confidence.

Summary for Switzerland:

What affects the price of a website

Before we talk figures, it helps to understand why two quotes for “a website” can differ by a factor of ten. The price depends mainly on:

• The number of pages: a 5-page showcase site is a completely different job from an e-commerce shop with 200 products.
• The level of customisation: an adapted template or a fully bespoke build?
• The features: forms, booking system, customer area, multilingual content, quote calculator…
• Search engine optimisation (SEO): a site that ranks well on Google needs groundwork right from the design stage.
• The quality of the design: a professional design mock-up represents a significant investment of time.
• The content: copywriting, image optimisation, translations.

The main price brackets

Free or low-cost solutions (CHF 0 – 500)

Platforms such as Wix, Squarespace or Jimdo let you build a website yourself in a few hours. This is a valid option if you are just starting out, have a very tight budget and only need the bare minimum.

The limitations are real, though: generic design, often weak SEO performance, no access to the code and total dependence on the platform. As soon as your business grows, you risk finding yourself stuck.

Showcase website with a professional template (CHF 1’500 – 5’000)

This is the most common solution for freelancers, craftspeople, SMEs and independent professionals who need a polished online presence without blowing their budget.

A provider selects or adapts a quality WordPress theme, customises it to your brand (colours, typefaces, photos), adds your content and sets up the SEO basics. The result is clean, quick to launch and far more effective than a DIY site built on Wix.

What you typically get:

• 5 to 10 pages (home, about, services, contact…)
• Design tailored to your visual identity
• Responsive website (mobile, tablet, desktop)
• Contact form
• Basic SEO setup
• Launch and training on how to use it

Custom-built website (CHF 5’000 – 20’000+)

For businesses with specific needs, a strong brand image or particular features, a custom build is the way to go. Here, you start from a blank page: a designer creates original mock-ups, and a developer builds them and programs the required features.

This type of project usually involves several specialists — designer, front-end developer, SEO expert — and can run over several weeks.

Examples of projects in this bracket:

• Multilingual website (FR/DE/EN) with advanced content management: CHF 6’000 – 10’000
• Website with a customer area or user management: CHF 8’000 – 15’000
• Full e-commerce shop: CHF 5’000 – 20’000 depending on the number of products and integrations (payment, logistics, ERP)

Options that push up the bill

Some features have a direct impact on the budget and are often underestimated when requesting a quote:

• Multilingual: each additional language means extra translation, integration and language-specific SEO work. Allow +20% to +40% per language.
• Advanced SEO: optimised articles, landing pages, link building — this is an investment in its own right, often billed monthly (CHF 500 – 2’000/month).
• Connections to third-party tools: CRM, invoicing software, booking system, delivery API… each integration comes at a cost.
• Animations and visual effects: transitions, parallax, micro-interactions — easy on the eye, but time-consuming to develop.

Hosting and maintenance: don’t forget them

A website doesn’t stop at launch. To keep it fast, secure and up to date, you need to budget for:

• Hosting: CHF 100 – 400/year depending on the solution and provider
• Domain name: CHF 15 – 50/year
• Maintenance and updates: CHF 300 – 1’200/year (plugins, security, backups)
• Support and enhancements: often billed by the hour (CHF 120 – 180/h in the Biel/Bienne area)

A local provider who looks after your maintenance is also someone you can call when something goes wrong. That is worth something.