Alfio Pennisi, Luxury Watch Retail Made in Bienne
When walking in front of Jacques Tissot, on Bienne’s pedestrian Rue de Nidau, you could think for a moment you are strolling down the Champs-Elysées or 5th Avenue. The store front is always immaculate, with a fresh composition every few weeks showcasing the boutique’s latest watches and jewellery offerings. This year will mark the 10th […]
12 Cool Bienne Watch Facts You May Not Know
1. Bienne Mean Time was a thing, and its physical line is in front of the Omega HQ. Also known as Swatch .beat or Internet Time, it was the brand’s attempt to create a universal time that is not dependent on timezones. Launched in 1998, it’s still being used today on the Swatch Group corporate […]
Why Bienne Can Be Considered the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and Patek Philippe, the hard-to-dispute champions in their respective categories. It is also where the main industry get-togethers are held, Watches & Wonders and Geneva Watch Days, especially […]
